Merchant Analytics & Reporting Admin Manual¶

Module: Analytics Dashboard (M7)¶

Product: ebosAi AMP
Classification: Internal — Confidential
Version: 2.0

1. Overview¶

The Admin Analytics Dashboard (/admin/dashboard and /admin/analytics) provides comprehensive business intelligence on program growth, partner ROI, conversion funnels, and revenue attribution.

2. Key Performance Indicators (KPIs)¶

Top Summary Cards:¶

Total Active Partners: Count of currently active influencers and affiliates.
Total Clicks (30d): Gross traffic volume driven to your landing pages.
Total Signups (30d): Qualified conversions generated by partner referrals.
Conversion Rate (30d): Overall efficiency of your partner network (Signups / Clicks * 100).

Financial Summary Cards:¶

Pending Commissions: Unsettled liabilities currently maturing in holding periods.
Approved Commissions: Cleared liabilities ready for immediate payout batching.
Posted Commissions (Lifetime): Total settled commissions disbursed to partners to date.

3. Visualizations & Analytical Breakdowns¶

Source Breakdown (Doughnut Chart):
Visualizes traffic share across partner, organic, marketplace, and direct sources, demonstrating the exact percentage of new customer acquisitions driven by your affiliate programme.
Monthly Signups (12-Month Bar Chart):
Tracks long-term year-over-year signup trajectory and growth milestones.
Commission Trend (6-Month Line Chart):
Correlates monthly partner earnings with customer acquisition volume.
Top 10 Partners Table:
Highlights top-performing partners ranked by total signups, conversion rates, and gross commission generated.
Product Breakdown Matrix:
Details which catalogue products and subscription plans attract the highest volume of referral signups.

[!NOTE] Analytics aggregations are cached in Redis with a 1-hour TTL to optimize query performance across large transaction datasets.